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Research papers

eBusiness changes global and strategic marketing

This paper provides a comprehensive description and definition of the eBusiness landscape, how it affects healthcare, and opportunities created in the health industry and specifically in diabetes care. Marketing and sales managers are bombarded with...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: Meinhard F. Schmidt
Company: Roche
May 1, 2001
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Citation

Schmidt, M. F. (2001a, May 01). eBusiness changes global and strategic marketing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ebusiness-changes-global-and-strategic-marketing-